Teads：2025年科技趋势报告：塑造媒体行业的五大科技主题（英文版）

In 2025, consumers face an overwhelming array of choices and fragmented attention spans. They navigate a digital world filled with countless apps, simultaneous content streams, emerging retail platforms, and screens in every environment— from in-flight entertainment to wearables. This dynamic has redefined media consumption. In 2024, a pivotal shift occurred as linear TV viewership fell below 50% of total video time spent on TV screens.¹ By 2026, CTV is projected to account for 20% o