Mediaocean：2025年Innovid的创意菜谱报告（英文版）

Shoppable ads have the ability to transform passive viewers into active shoppers directly from their TV screens. As your brand explores the next frontier of interactive advertising, we’ve pulled together a “cookbook,” recipes for success and top tips to shorten the path to purchase, based on our work with thousands of shoppable campaigns. Every recipe in this cookbook is designed to give advertisers more control and measurable proof that creative decisions drive performance.