Emarketer：2024年旅游业展望报告：广告商如何利用旅游业的韧性实现增长（英文版）

Though consumers are watching their spending, travel is still an area they are willing to spend, and even splurge. US consumers will spend 6% to 13% more on travel in 2024 compared with last year, per a May 2024 report by Deloitte. Undeterred by inflation and rising interest rates, consumers will prioritize experiences like concerts and sporting events. In this infographic, we dig into consumers’ travel motivations, spending trends, and shifting buying behavior to help advertisers better enga