普华永道：2024年消费者之声调研：中国报告-盼转型、谋增长品牌与零售商探索重塑之路（英文版）

Imagine a renowned chef in a bustling kitchen,once celebrated for their culinary expertise. Thechef's restaurant has seen better days. In recentyears,however,the once steady stream ofdiners has slowed to a trickle, and the chef facesthe daunting task of keeping the kitchen'sbusiness afloat. To survive and thrive in this newreality, the chef must take on a journey ofreinvention, exploring new pathways to attractand retain customers, who now have tighterpockets and more selective stomac