英国精酿啤酒商协会(SIBA):2024年英国独立啤酒产业研究报告:聚焦精酿啤酒(英文版).pdf |
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However, a dark cloud looms over UK brewing. Only 30% of 18–24-year-olds claim to EVER drink beer with only 1/3 of those doing so once a week. Figures that put beer behind other drinks categories like wines and spirits. More creative brains than mine are best deployed on making our national drink more appealing to younger drinkers, and expect this to become more of a discussion in the years ahead. And finally… You will all have your own take on this report, but a final thanks from me to SIBA
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