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comScore-US-Mobile-App-Report-2014.pdf |
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U.S. Mobil App ReportIt wasn’t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer’s digital activities. But with the proliferation of smartphones, soon followed by the tremendous success of the tablet, mobile’s rise has been swift and unrelenting. Last year saw the U.S. become a multi-platform majority, a significant milestone in which the majority of digital consumers used both desktop and mobile devices every month. Around the same
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