谷歌票房预测模型：Quantifying Movie Magic with Google Search（英文版）

Quantifying Movie Magic with Google SearchKey InsightsThe decision to see a movie is a very highly considered research process. Searches in the movie category on Google are up 56% from 2011 to 2012,  signaling an increase in digital engagement and appetite for more information.• Search provides a unique opportunity for film marketers to extend engagement with potential moviegoers. By understanding how and what they aresearching for, we uncover unique insight into moviegoer awareness and intent.