Rival IQ：2025年全球社交媒体行业基准报告（英文版）

Engagement took a tumble, especiallyon Twitter (X) Every platform saw engagement rates fall-Facebook dropped 36%, instagram 16%,TikTok 34%, but X took the biggest hit at 48%. Carousels took the lead on InstagramCarousels outperformed Reels in engagementthis year, proving that multi-image posts stillresonate with audiences TikTok is king, but its crown is slippingTikTok still leads in engagement but sawdeclines overall. Higher Ed and Nonprofitsbucked the trend, showing that campus andcause-dri