PitchBook：2024年三季度企业SaaS公共报表和估值指南报告（英文版）

• Gross margin growth concentrated in customer relationship management (CRM) and analytics: Despite weakening revenue growth, median gross margins across enterprise SaaS increased in 2023 to 73%, and we expect this positive momentum to continue in 2024. Nonetheless, median gross margin growth decelerated from 26% in 2022 to 22% in 2023, compared with median growth rates of around 30% in the early pandemic years of 2020 and 2021. Looking forward, we expect gross margin growth in CRM and analytics