Momentum：2025年趋势之书：十大消费趋势及品牌应对策略报告（英文版）

You may or may not have heard the term “sleepmaxxing” in social media. The term encompasses techniques ranging from pre-sleep meditation to magnesium supplements and mouth tapes, all aimed at ensuring consumers get the best out of their nightly Zzzs. We’ve always been told that sleep is essential to our everyday function and overall health. And as the definition of health has broadened to include physical, mental and holistic well-being, we’re recognizing that sleep is important to all our he