Precision AQ：2024年生物医药企业全渠道营销现状报告（英文版）

In recent years, the pharmaceutical industry has experienced majorchanges in how it engages healthcare professionals (HCPs), with digitaland omnichannel strategies becoming central to many companies' efforts.In 2023, digital budgets accounted for almost a third (32%) of marketingallocations-an alltime high,However,2024 marked a decline. withdigital budgets dropping to 2020 levels (24%).

This decrease coincides with a plateau in satisfaction levels, as bothpharma staff and HCPs repor