British Airways Holidays：2024年旅游趋势报告（英文版）

shoulder season travel (travelling during the quieter months outside of peak summer) is growing in popularity in 2024, likely as a consequence of both the changing climate and a growing desire to avoid the crowds. Holidaymakers looking for places with the “right amount” of sun and the “right amount” of fellow tourists, will be booking outside the traditional peak windows, incentivising hotels and resorts to extend their summer season opening periods. Evidence of this comes from British Airway