Good Food Institute：2025年是什么促使消费者在零售环节购买植物性食品报告（英文版）

Taste was the attribute most likely to drive purchase intent for all age groups and diet types. Taste should be prioritized above all else. ● Familiarity and tradition were also strong positive drivers of purchase intent. Consumers were more likely to purchase products that appeared familiar to them than those that appeared novel. Omnivore consumers liked products that looked comparable to their conventional meat or dairy counterparts and language that wasn’t unusual or incongruous. ● Freshne