SHR Group：2024年酒店行业趋势报告（英文版）

The most important tactic for those trying to get heads into beds has always been to avoid paying for the same guest twice, while the business model of the OTAs is to make sure every hotel pays for every guest, every time. This tension defines the relationship that sees both sides jostle to own the guest record, the guest journey and repeat bookings. These businesses depend on each other, and there’s no getting away from that. The hotels need a wide audience, exposure and lead generation, whi