RETAILX：2025年零售媒体：现场报告（英文版）

Retail media is advertising within a retailer’s ecommerce website or apps – this is onsite retail media. It’s typically sold by retailers to brands who wish to boost visibility on the ‘digital shelf’ and promote their brands in a more focused way to a targeted audience and as close to the point of sale as possible. Leveraging the retailer’s first party customer data it allows adverts to be precision guided to reach the right shopper at the right moment.While it is hard to put an exact price on w