思爱普&德勤：2025年全球消费品行业客户互动报告：成熟度评估（美国版）（英文版）

Consumer products (CP) brands are under immense pressure: inflation driving costs up, supply chain disruptions, market saturation, and more. And perhaps the most intense pressure comes from consumer brand loyalty — or rather, the lack of it. Based on our decades-long experience partnering with 1,500+ brands to provide personalized consumer experiences, we’ve found that consumers today expect more in exchange for their loyalty. For this reason, we sought to explore how digital transformation i