Optimove：2025年消费者假日购物报告（英文版）

The Optimove Insights 2025 Consumer Holiday Retail Shopping Survey reveals a complex consumer landscape for the upcoming holiday season. Shoppers are ready to spend but are navigating rising prices, economic uncertainty, and marketing overload. For marketers, the findings point to a critical need for agility, personalization, and customercentric marketing strategies. What These Findings Mean for Marketers The 2025 holiday season demands a new level of marketing responsiveness and precision. C