Sojern：2025年旅游胜地营销报告：全球旅游胜地数字营销概览（英文版）

In this chapter, we’ll uncover the exciting transformation happening in destination marketing. Today, it’s no longer just about promoting attractions—it’s about reimagining how destinations engage with travelers and contribute to their communities. Leading destination marketing organizations (DMOs) are embracing bold strategies to balance visitor satisfaction, economic growth, and local well-being.