dentsu电通：2024年娱乐消费调研报告：游戏、体育与动漫（英文版）

Gaming is becoming a central hub where fandoms collide. 69% of anime fans and 53% of sports fans log into their favorite games daily, illustrating how gaming has become an essential social and cultural activity for diverse fan identities. Our survey underscores gaming's growing role as not just an entertainment activity but a unifying force in broader pop culture. Gaming is an arena for self-expression and identity exploration. The fact that 81% of Millennial gamers use gaming to express