Talkdesk：2021年实用指南构建更好的客户体验转型商业案例报告（英文版）

Building a business case seems straightforward: Propose a solution, include a clear cost-benefit analysis and outline the implementation. Convince your executive sponsor to sign off and you’re on your way. But nothing in the experience economy is that simple. As organizations shift focus from individual interactions to holistic customer relationships — and redefine CX to extend beyond the contact center — internal relationships and dependencies also shift. End-to-end customer engagement is no