Sprout Social：2025年社交媒体营销影响报告（英文版）

Most leaders are confident social media can influence 
 the entire customer journey—even if their metrics don’t show it yet. Which puts social media marketers under increased pressure to close attribution gaps and tell more compelling data stories. More than two-thirds of marketing leaders are confident that social media generates brand awareness. Yet, as we near peak saturation across networks and face a tumultuous socio-economic climate, top of funnel metrics like awareness mean less. The