Spate：2025年奢侈香水市场消费者偏好报告：基于谷歌搜索和TikTok数据（英文版）

Luxury brands are making waves in the fragrance category. We can see which brands are leading the charge by looking at the brands with high price points driving the biggest shifts in popularity across the Spate dashboard — measured by the combined share of voice across Google Search and TikTok. Armani Beauty stands out as the top brand, driving the most significant increase in interest while maintaining high overall popularity. Its Stronger With You line fuels much of this momentum across bot