IAB：2024年欧洲联网电视（CTV）市场格局、发展现状及潜力分析报告（英文版）

As we’ve seen viewers shift from traditional TV to digital platforms, CTV advertising has experienced a massive global transformation over the past several years. CTV’s growth is undoubtedly recognised on a global scale, but Europe has a particularly unique market dynamic that requires special attention. While CTV cultivation in the U.S. was influenced primarily by content newcomers like Netflix and Hulu, Europe’s market looks a little different, with established broadcasters like the BBC ins