HER:2024年观众如何在订阅经济中考虑娱乐报告(英文版).pdf |
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TV’s great rebundling will pick up steam in 2024. Consumers want fewer apps. Subscribers want less subscriptions. Advertisers want fewer walled gardens. Everyone wants better discovery. Both ends of video’s economic continuum want more interoperability. For economic reasons (better efficiency, more scale) and for ergonomic reasons (less clutter, less confusion), 2024 will force FAST/AVOD/SVOD/vMVPD to converge their streams more on screen, and behind it
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