Sprout Social：2024年社交媒体管理买方指南报告（英文版）

Today, if you aren’t investing in social media, you're falling behind. Most companies have only scratched the surface of what social can do to drive revenue. To build and maintain a successful brand, you must understand, leverage and, in many ways, start with social. Insights from social provide a direct line to your customers that will help you rise above your competition and ensure the long-term health of your business. Navigating all that social can offer can be overwhelming, but the rig