尼尔森IQ：2025年购买加拿大运动及其对快消品行业的影响报告（英文版）

Strong risk to US brands as 45% of consumers are either Canadian Loyalists or American Good Avoiders • Canadian Loyalists are more likely to be middle aged, lower income and live in Manitoba/Saskatchewan • American Goods Avoiders are more likely to have a head of household 55+ and live in Quebec region