中银证券：21M1家电月度数据点评：白电零售增速亮眼，扫地机维持较高景气度

21M1家电零售增速环比上行。据奥维云网1月数据，家电全品类线下、线上合计销额分别同比增长26.66%、58.98%，环比12月分别上升41.46pct、29.90pct。线下增速自20年3月以来首次转正，线上增速亦达到20年3月以来新高。21M1主要白电产品零售表现可圈可点。根据奥维云网1月数据，空调/冰箱/洗衣机/彩电线下渠道零售额分别同比+52.73%/+31.05%/+26.91%/+17.63%，环比+1.13%/+45.98%/+31.07%/+41.01%；均价分别同比+3.14%/+12.20%/+10.83%/+22.31%，环比+2.61%/-3.15%/+0.11%/-3.05%。线上渠道零售额分别同比+60.31%/+82.80%/+66.52%/+50.28%，环比-26.12%/+21.40%/+7.61%/+28.62%；均价分别同比+14.14%/+10.44%/+12.04%/+30.32%，环比+2.14%/-2.39%/+1.73%/-0.62%。受20M1春节低基数效应影响，白电与彩电线下销额增速转正，线上增速亦有较大提升；在20M12有双十二促