Dentsu电通：2024年拉美裔消费者媒体接触及广告表现研究报告（英文版）

Dentsu recognizes the urgent need to better understand the evolving landscape of Hispanic representation in media and advertising, especially given the rapidly growing influence and buying power of Hispanic consumers in the U.S. We have undertaken similar studies around Black representation in media, which resulted in a multiyear research project to better understand the relationship that Black people in the US have with media, as well as to understand if their relationship differs from the r