Circana：2024解构测量与目标定位：统一营销测量下的战略协同研究报告（英文版）

The ever-evolving media and advertising landscape adds to the complexity of effectively measuring marketing performance and making informed decisions. Capitalizing on in-market, short-term demand versus building the brand, coupled with the advent of retail media networks, is leaving measurement practices out of tune. • Privacy changes with 3P cookies, Apple’s ATT/ ITP, and loss of device signals in general make attribution harder, creating a gap in speed of media performance visibility. • Fra