eTail&AdRoll：2024零售与电商行业数据管理、治理和分析最佳实践指南报告（英文版）

Customer data collection and effective management are critical for retail and eCommerce businesses, as they allow them to tailor their marketing precisely to customers’ needs. By analyzing customer buying patterns and preferences, businesses can create personalized shopping experiences, leading to increased customer satisfaction and loyalty. Leveraging customer data responsibly can also help companies anticipate market trends and stay ahead in a competitive landscape. The data collected from