MikMak：“一月真的很干燥吗？”和其他酒类电子商务神话终结者将赢得2022年的冠军（英文版）

Every category has common knowledge. For alcohol brands, the idea of "Dry January", or a month of no alcohol to kickstart the new year, is a staple. However, MikMak's Shopping Index found that this dip lasts only for 2 weeks. Alcohol brands that advertised in January 2021 had less competition in the market. In fact, during this time, online alcohol shoppers had up to a 40 percent chance of adding the product to cart.