尼尔森IQ：2024年易腐食品市场状况年中回顾报告-重要趋势、挑战和机遇（英文版）

The first half of 2024 has been marked by significant shifts in consumer behavior and market dynamics, driven largely by economic pressures and evolving health and sustainability concerns. Inflation has continued to impact pricing strategies and consumer spending patterns, with many shoppers prioritizing value without compromising on quality.