IZEA：2024年中国网红营销信任度报告（英文版）

Our findings in this report reveal significant trends in influencer marketing and social media usage in China. WeChat and Douyin are the most widely used platforms, followed by Xiaohongshu and Weibo. Trust in influencer recommendations is bolstered by authenticity, product use, and positive experiences with past recommendations, driving consumer behavior and purchase decisions. Social shopping features are widely accepted among all age groups, and influencer advertising is more effective than