Marin：2015年全球移动广告报告（英文版）

Marin：2015年全球移动广告报告（Mobile Advertising Around the Globe: 2015 Annual Report）Mobile devices have quickly become a part of everyday life for consumers across the globe, with the world becoming more and more interconnected daily. Mobile device adoption has been a major talking point for digital advertisers for the past year. This comes as no surprise, with eMarketer predicting the number of tablet and smartphone users to hit 1.06 billion4 and 2.04 billion,5 respectively, by years end. This means ov