Brand Finance：2024年澳大利亚最有价值、最强的足球俱乐部品牌年度报告（英文版）

Collingwood Football Club, with a brand valued at AUD145 million, stands as the most valuable brand in the AFL. The club's dominance in brand value is built upon several pillars that set it apart from the competition. Collingwood’s ability to maintain a strong perception of having a roster filled with star players, combined with its rich heritage and history, places it in a leadership position within the league. Fans and the broader AFL community recognise the club's deep roots in Aus