毕马威&Potloc：2024年传承与创新平衡之道：奢侈品行业永续吸引力策略研究报告（英文版）

Until recently, the sector’s growth seemed unstoppable, with results continuing to break records. By 2022, the global luxury personal goods market was worth €353 billion (up from €281 billion in 2019)1 . Numerous factors, including the post-Covid recovery in tourism and travel, increased demand in certain sectors such as beauty, the emergence of new geographical markets and the growth of e-commerce combined to boost a sector in rude health, epitomized by the double-digit growth of the sector’