黑天鹅数据：2024年维生素与补充剂vs功能性食品与饮料报告（英文版）

Hello, we're Black Swan, and we fuel smarter CPG Insights and Innovation programs through our consumer intelligence platform. In this report we're exploring the key battlegrounds between the Vitamins, Minerals & Supplements (VMS) category and Functional Food & Beveragesin the US market. The insights inside do not come from surveys or focus groups. There are no questions asked. Nor any prompted, subjective sources. We harness the data from millions of online consumer dialogues