Spate：2025年食品饮料行业风味趋势研究报告：基于谷歌搜索和TikTok数据（英文版）

The Popularity Index combines data from Google and TikTok to show how popular a category or trend is. For example, looking at the graph on the right, the trend for “Mushroom Coffee” in the US grew by 170.3% over the past year. The index measures how “Mushroom Coffee” compares to all other food and beverage trends on TikTok and Google. It adjusts for growth differences on each platform to accurately reflect the increase in popularity.