BCG波士顿咨询:2025年在时装行业扩展新一代材料报告(英文版).pdf |
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Materials lie at the heart of the fashion industry. They form the foundation of every garment, shaping the design, feel, and functionality of the product. They also define the brand’s narrative and its appeal to consumers. Beyond aesthetics, materials are pivotal to the fashion industry’s environmental footprint: They account for 92% of the industry’s total emissions through their extraction, processing, and production.1 When it comes to the cost structure of garments, materials represe
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