Digital Travel&AdRoll：2024旅游行业广告趋势及最佳实践报告（英文版）

This report provides a comprehensive analysis of the current state and future trends of digital ad campaigns in the travel industry. It highlights the industry’s growing inclination towards using integrated platforms for managing ad campaigns across multiple channels, emphasizes the importance of machine learning and targeted advertising for future growth, and points out the need for sophisticated attribution models to assess marketing performance accurately. The findings suggest that investment