Bacardi Limited：2025年百加得鸡尾酒趋势报告（英文版）

In 2024, spirits weathered sector headwinds and the sea change of consumer mindsets looking for new connections with brands. Companies turned to creativity (the creation of new value drivers), adaptation (the ability to adapt) and fortitude (the resilience to drive industry-wide improvement) to capture the attention and love of fans. As consumers increasingly embrace a culture of mindfulness and discernment, (from ABV, to purpose and everything in between), traditional alcohol consumption is