BCG&Etis：2024年电信IT基准（TeBIT）高管调查报告：AI赋能电信智能化vs运营商AI智用困局（英文版）

Ask a telecom company the big questions how do youspark growth, boost efficiency, or improve customersatisfaction and chances are, Al is their go-to answer. Andincreasingly, artifcial intelligence, including generative Al(GenAl), has become telcos' answer to other questions.How, for instance, do you fight back against telephonescammers preying on your customers? For one operator, it'sby developing an Al-generated “granny" that wastesfraudsters’ time with rambling talk about knitt