Emarsys：2025年零售业人工智能全球报告：在互动时代推进报告（英文版）

This research was conducted by Opinium, who surveyed 10,000 general respondents and 1,250 marketers in the United Kingdom (UK), United States (US), Germany, Taiwan, and United Arab Emirates (UAE). The data was collected between 11–18 March 2025. Opinium abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles. Opinium is also a member of the British Polling Council. The data in the report predominantly comes from