Sensor Tower：2025年移动游戏市场报告（英文版）

Downloads have plateaued as discoverability remains achallenge, yet developers who have mastered player retentionand optimized ARPPU (Average Revenue Per Paying User)continue to thrve, Despite a decline in downloads from 57.6Bin 2020 to 49,3B in 2024,lAP revenue remains strong, reaching$82B, surpassing the previous two years, This indicates thatgrowth is being driven more by increased spending per payerrather than an inllux of new users.This points to a matured and consolidated free to play g