Daxue Consulting博圣轩：2024年中国食品饮料行业白皮书（英文版）

Our survey found that among Chinese consumers, protein and dietary fiber maintain their status as the most highly regarded nutrients for health. Compared to our 2021 survey, there is a decreasing number of individuals considering added sugars to be healthy. A notable shift is observed in the perception of fats, with fewer people viewing them positively. Despite this trend, 45.1% of individuals still believe that trans-fat is either healthy or neutral, highlighting persistent confusion on this