Innovid：2023媒体与创意策略助力建立忠诚度并推动购物体验报告（英文版）

Consumer behavior has been turned on its head. While the way people buythings has been evolving for a while, the pandemic fasttracked thosechanges, forcing us to think differently about how we find information,engage with brands, and ultimately purchase everything from groceries andclothing, to electronics and cars. Even consumer packaged goods brands(CPGs) haven't been immune, with these “everyday" items increasingly beingpurchased online.Combine all of that with the fragmented medi