Feedvisor：零售媒体披露： 2024年品牌战略与创新报告（英文版）

Brands are increasingly leveraging the power of e-commerce advertising as consumer spending shifts and budgets are directed toward essential and value-driven purchases. With competition for every online transaction intensifying, data from Adobe reveals a notable trend in the first four months of 2024: sales of the least expensive units in categories like grocery and personal care have surged, while those of the priciest products have declined.2 In response to these shifts, brands are increasi