Sensor Tower：2024年3A游戏广告市场状况报告（英文版）

The four 2023 launches with the most ad spend behind them included Hogwarts Legacy, Diablo IV, Call of Duty: Modern Warfare III (2023) and Star Wars: Jedi Survivor. Hogwarts Legacy and Star Wars: Jedi Survivor bring new angles to S-tier intellectual properties, and likely needed a significant budget to show players why they should buy another game in IPs that already have many dedicated games. Call of Duty: Modern Warfare III is a remake of the original 2011 hit, and Diablo IV is a sequel to