宜家IKEA:2024年度家居生活报告(英文版).pdf |
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Every year we speak to people around the world to find out what life at home means today – and how we can help make it better. That’s what the IKEA Life at Home Report is all about. And this year is no different. Our research This year’s report is based on quantitative, qualitative and trend research. We ran a survey of 38,630 people aged 18+ across 39 countries, as well as 24 home ethnographies, 36 digital immersions and 6 follow-up home visits in 3 countries*. All guided by the framework of
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