毕马威：2024年欧洲非法卷烟消费市场研究报告（英文版）

The chart above illustrates KPMG’s core approach to estimating the size and scale of illicit cigarette consumption, known as Counterfeit & Contraband (C&C), which includes Illicit Whites. • KPMG’s approach, using empty pack surveys (from market research agencies commissioned by tobacco manufacturers) and Legal Domestic Sales (provided by manufacturers and third-party market research agencies) allows us to split total cigarette consumption into its constituent parts. • Legal Domestic S